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Maruti Suzuki to Discontinue the Ciaz by April 2025

Maruti Suzuki has officially announced the discontinuation of its midsize sedan, the Ciaz, by April 2025. Production is slated to end in March, with sales concluding the following month. This decision is influenced by a significant decline in sedan sales and a pronounced consumer shift towards SUVs in the Indian automotive market.

Declining Sales Figures

The Ciaz has experienced a notable decrease in sales over recent years. In the first nine months of the fiscal year 2024-2025, the Ciaz sold 5,861 units, marking a 34% year-on-year decline. Monthly sales figures further illustrate this downward trend:

October 2024: 659 units
November 2024: 597 units
December 2024: 464 units

In contrast, competitors have maintained stronger sales. For instance, the Volkswagen Virtus led the segment with 11,572 units sold year-to-date by July 2024, reflecting a 1.6% increase compared to the same period in 2023.

Market Shift Towards SUVs

The Indian automotive landscape has seen a dramatic shift in consumer preferences. In 2015, sedans constituted 20% of the car market; by 2024, this share had dwindled to less than 10%. Conversely, SUVs have surged to over 50% of total passenger vehicle sales.

This trend is evident in Maruti Suzuki’s sales data:

2024 SUV and MPV Sales: 710,671 units (25% YoY increase)
2024 Hatchback and Sedan Sales: 906,049 units (10% YoY decrease)

Contributing Factors to the Ciaz’s Decline

Discontinuation of Diesel Variant: In 2020, Maruti Suzuki ceased offering diesel engines, including the 1.5 DDiS diesel variant of the Ciaz. This decision impacted sales, as diesel models previously accounted for 30% of Ciaz’s market share.
Lack of Significant Updates: Since its last major facelift in 2018, the Ciaz has seen minimal updates. Competitors have introduced features like Advanced Driver Assistance Systems (ADAS), sunroofs, and turbocharged petrol engines, making the Ciaz appear outdated in comparison.
Strategic Focus on SUVs: Aligning with market trends, Maruti Suzuki has prioritized its SUV lineup, launching models such as the Jimny, Grand Vitara, and Fronx. This strategic shift has further marginalized the Ciaz within the company’s portfolio.

Conclusion

With the planned discontinuation of the Ciaz by April 2025, Maruti Suzuki is set to exit the midsize sedan segment. This move reflects broader industry trends, with SUVs increasingly dominating the market and traditional sedans experiencing a decline in consumer interest.

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Maruti Suzuki to Discontinue the Ciaz by April 2025

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